A green sign with white lettering that simply states “FIN” marks the end of Highway 138, where it runs into the Gulf of Saint Lawrence near Kegaska, on Quebec’s Lower North Shore.
By the end of every tourist season, that “FIN” is illegible, buried under stickers people have slapped on the sign to tell the world, “I was here.”
To Quebec’s Transport Ministry, it’s an act of vandalism that requires the ministry to replace the sign every time it gets obscured.
But Pierre-Olivier Normand, communications co-ordinator for the regional tourism authority, sees it differently.
“That’s a mark. That’s an artifact. We can see what tourists
