Why Encanto's We Don't Talk About Bruno is dominating the charts

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WNews 1 Min Read

The success of Disney’s Encanto is surprising, but for a different reason than most movies nowadays.

The light-hearted fantasy flick, with its themes of togetherness and family, did somehow find an audience during COVID-19 restrictions. That is notable, but not out of the norm for a cultural juggernaut that churns out hits at an astounding rate.

Instead, what’s most astounding about Encanto is the success Disney has managed to find outside the movie industry, and instead on the music charts.

Last week, the movie’s most popular song (We Don’t Talk About Bruno, about the main character’s ostracized uncle) reached No. 1 on the Billboard Hot 100 —

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