Aaron Saks wanted to find a way to raise money for the people of Ukraine. The scale of the devastation in the country seemed colossal, he said, so he started out small.
With a sunflower seed.
Saks is the president of West Coast Seeds, a company headquartered in Ladner, B.C., near Vancouver. The company is donating 100 per cent of its sales of sunflower seeds during March to the Canadian Red Cross Ukraine Humanitarian Crisis Appeal.
Sunflowers are Ukraine’s national flower and have emerged as a global symbol of solidarity for the country.
“We thought it would be a perfect way to honour them,” he said.
Their campaign has raised
