Why Air Miles needs more than just a new owner to appeal to customers

By WNews 1 Min Read

For the millions of Canadians with an Air Miles account, the news that Bank of Montreal wants to buy the rewards program from its financially troubled parent company may have eased worries that the dream of a free flight was dead.

But the baggage that has led the program to skid off the runway after more than 30 years in Canada could still pose problems for the program and its collectors.

In court filings relating to the parent company’s bankruptcy proceedings in the United States, Air Miles said it has more than 10 million active accounts at this time.

The problem, according to some rewards industry watchers, is that

- Advertisement -
Share This Article
By WNews
Follow:
WNews bring the latest news in an objection, balance and honest.
Leave a comment
Reading: Why Air Miles needs more than just a new owner to appeal to customers

(C) 2012 – 2024  | WNews Broadcasting Corp, a W-World Company | All Rights Reserved

Connect
with Us

Report a Error with this Story

Notice a error or facts with this story, please submit the information below and someone from our newsroom will review it and change if required