The arrest of actor Jonathan Majors has upended the United States Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers.
Majors, who authorities said was arrested Saturday in New York on charges of strangulation, assault and harassment, was the narrator of two ads at the heart of a broader media campaign that kicked off at the start of the NCAA’s March Madness college basketball tournament.
Army leaders were hopeful that the popularity of the star of the recently released Creed III and Ant-Man and The Wasp: Quantumania would help them reach the youth audience.
In a statement Sunday, the
