Day 611:11K-Pop’s plastic problem
Inside a Toronto bubble tea café, Ash Ledoux flips through a photo album with a group of friends.
The pictures inside are not of family or happy memories from her native France. Rather, they’re exclusive photocards of her favourite K-pop idols, from groups like Twice, Seventeen, P1Harmony and (G)I-DLE.
Photocards are collectable items, similar to baseball and hockey cards, often included in the CDs and records of K-pop artists. But not every album contains the same photocards, making some rarer than others — and prompting many fans to buy multiple versions of the same album, something Ledoux has done.
- Advertisement -
Each K-pop release can