In one of her recent posts, Joan MacDonald twirls on a beach and smiles radiantly into the camera. In another, the 77-year-old exhales heavily as she squats under a weighted bar in a gym.
Among the so-called “granfluencers” on social media, the Cobourg, Ont., native is something of a heavy weight who says she’s still getting used to flexing her social media muscles and notes that “not in 1,000 years” did she see herself becoming an influencer in her 70s.
“It wasn’t on the horizon for me at all,” said MacDonald, whose journey began four years ago, when her daughter pushed her