At a $3-billion toy company in downtown Toronto, kindergarteners file in with parents and siblings, clad in snowsuits and ready to offer their expertise.
They pass a toy museum decked out with Paw Patrol toys, Tech Decks, Bakugan and more, and eventually arrive at a small room with a large two-way mirror.
Soon, they’ll be presented with toys.
This is called a play test, and Spin Master, the toy company behind Paw Patrol, Hatchimals, Air Hogs and more runs them a few times a month to help develop their toys.
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“Toy development is such a science and art blend,” said Sanya Siddiqui, one of Spin