CNN —
Never Back Down, the super PAC backing Ron DeSantis’ presidential campaign, made major additions to its advertising reservations Friday, spending more than $12 million booking airtime in the fall, mostly in Iowa.
According to AdImpact data, the group has spent more than $12.3 million on the new ad buy so far, with most of that – $11.4 million – targeting major Iowa media markets. The group also spent nearly $900,000 on a national buy on Fox News. The reservations are set to start the week of September 6 and run through Halloween.
With the new ad buy, Never Back Down’s total ad spending is up
