The Vancouver outdoor company Arc’teryx has won a temporary injunction barring Adidas from using the name “Terrex” on a Kitsilano store, in what a judge has described as a David vs. Goliath battle over trademark infringement.
Arc’teryx’s parent company, Amer Sports Canada, filed suit against the international sports apparel giant last year over the signage on its West 4th Avenue store, alleging that Adidas was creating “consumer confusion” with its Terrex-branded shop.
Terrex opened a year ago, just a few doors down from Arc’teryx. Like Arc’teryx, it sells gear meant for outdoor activities like camping and hiking.
The Terrex logo on the sign,
