Ken Bennett, an avid hiker and recreational hockey player, wanted a cereal packed with protein. So last month, he picked up Kellogg’s Vector. Bold lettering on the box declares that it has “high protein” — more specifically, that it “provides 13 g of protein” per serving.
“[It’s] actually pretty high for a breakfast cereal. That’s why I bought it,” said Bennett, who lives in Chilliwack, B.C.
He felt good about his choice — until he noticed the fine print on the box one morning during breakfast.
The fine print reveals that a serving of Vector flakes alone contains just 5.6 grams of protein. The rest of the advertised 13 grams
