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He was a YouTube star who went dark. Now Jasmeet Raina has a TV series about online fame

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After years of YouTube stardom for his online confessionals and sketches, Jasmeet Raina — the Guelph, Ont.,-born Punjabi Sikh millennial formerly known as Jus Reign — wanted a new creative challenge.

So with nearly a million subscribers to his name, Raina went totally dark in 2018, leaving Reddit users and YouTube commenters to speculate for years over his whereabouts. 

Six years later, he’s back in the public eye with Late Bloomer, an eight-part Crave series loosely based on his own experiences trying to make it as a 21st-century content creator in a religious family. The show premieres Friday.

WATCH | Jasmeet Raina on

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