As many retailers face inflation and raise prices, Ikea says it’s doing the opposite even as shipping difficulties ramp up in the Red Sea. The store, known for assemble-it-yourself desks and chairs, is dropping the prices on some popular products in what experts say is an attempt to lure in cost-sensitive shoppers.
The company’s Canadian website already features hundreds of items it claims have lower prices, ranging from cookware to lighting to the well-known “Billy” bookcase.
For example, a Billy with glass doors is listed as previously being $249.00 and is now selling for $199.00 on ikea.ca.
Ikea’s website shows price reductions as of Jan. 25, (Anis Heydari/CBC)
Doug Stephens, founder
