When online ads for a new mattress started popping up on Peter Learn’s Facebook feed last January, it didn’t take much to convince him he needed one — he and his wife had slept on their current mattress for 20 years.
“It looked very appealing,” said the Kelowna, B.C., man. “I kept telling my wife we had nothing to lose.”
The ads were for GhostBed — a company that hit the competitive world of online mattress sales seven years ago — trying to woo customers away from competitors like Casper, Endy, Purple, Leesa, Nectar and Saatva.
Some of the ads featured tennis
