Brands are cashing in on Lunar New Year — and working with Asian-Canadian creatives is key

By WNews 1 Min Read

For Asian communities around the world, Lunar New Year — which marks the first full moon in the lunar calendar — is a holiday not to be missed.

And for Chinese communities in particular, “it is the biggest time of year for us,” said Trevor Lui, the co-founder of Quell Now, an advocacy organization that elevates BIPOC voices in the food, drink and lifestyle industry.

“It’s a time of celebration, reflection, looking about the future, talking about prosperity and health, gathering, eating and cooking together. So it’s not a one-day thing; it’s generally two weeks and in some instances, as long as

Share This Article
By WNews
Follow:
WNews bring the latest news in an objection, balance and honest.
Leave a comment
Reading: Brands are cashing in on Lunar New Year — and working with Asian-Canadian creatives is key

(C) 2012 – 2024  | WNews Broadcasting Corp, a W-World Company | All Rights Reserved

Connect
with Us

Report a Error with this Story

Notice a error or facts with this story, please submit the information below and someone from our newsroom will review it and change if required