Meta Platforms will begin detecting and labelling images generated by other companies’ artificial intelligence services in the coming months, using a set of invisible markers built into the files, its top policy executive said on Tuesday.
Meta will apply the labels to any content carrying the markers posted to its Facebook, Instagram and Threads services, in an effort to signal to users that the images — which in many cases resemble real photos — are actually digital creations, the company’s president of global affairs, Nick Clegg, wrote in a blog post.
The company already labels any content generated using its own AI tools.
Once the
