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Uber Eats peanut butter gaffe shows how a Super Bowl ad can go awry

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Uber Eats will apparently remove a scene from its Super Bowl ad that depicts a man having an allergic reaction to peanut butter, following backlash from some consumers and food allergy advocates — a sticky situation that brand experts say could have been avoided.

The ad starts with a production assistant handing Jennifer Aniston a bag of fresh flowers, lotions and other goodies in a green Uber Eats bag. “I didn’t know you could get all this stuff on Uber Eats,” the woman says. “I gotta remember that.”

“Well, you know what they say,” Aniston responds, tapping her noggin. “In order to remember something, you’ve

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