Can better tech really fix darker-skin bias in smartphone cameras? Google thinks so

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The tech giant Google used the biggest platform it could find to make a statement during Black History Month. 

In a one-minute ad that cost millions, Google told Super Bowl fans about something Black people have known for a long time: most cameras aren’t great at capturing darker skin.

Against a montage of poorly-lit photographs in which subjects’ cheekbones and eyes are lost in shadows, voices complained about terrible yearbook photos and showing up too dark or shiny.

Google was promoting its latest smart phone, the Pixel 6, the first with its Real Tone feature, which the company says uses artificial intelligence to take

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Reading: Can better tech really fix darker-skin bias in smartphone cameras? Google thinks so

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