Pretty much anyone can become a life coach.
The unregulated industry requires little-to-no training and offers the possibility of lucrative returns.
But a hidden-camera investigation into the business of life coaching by CBC’s Marketplace found that some coaches are doing more than just helping people meet goals — they’re offering advice about mental illnesses such as anxiety and depression, even though they are not qualified to do so. They’re also using what experts call manipulative sales tactics to pressure people to spend hundreds — sometimes thousands — of dollars for their services on the spot.
Multiple experts, including psychologists, academics who
