This International Women's Day I want more equality, not coupons and girly gifs

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This Opinion piece is by Anusuya Datta, a writer/journalist currently based in Saskatoon who has a special interest in connecting technology with sustainability issues and social causes.

For more information about CBC’s Opinion section, please see the FAQ.

It’s that time of year again. International Women’s Day. Suddenly, as women we feel special. 

There is a flurry of activity from every brand touting their “support” for women.

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The promotion folders in our inboxes, and our Facebook and Instagram feeds, are full of discounts on beauty brands, heart-shaped chocolates, pearl-studded silver jewellery and T-shirts with inspirational quotes.

In 2018, McDonald’s even flipped its logo to

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