When sisters Bunny and Taran Ghatrora launched their company Blume in 2018, they were using homemade labels and packing boxes from their parents’ basement in Surrey, B.C. Four years later, they’re selling their products at major retailers like Sephora.
But as young women of colour, they found that the path to building a business was littered with roadblocks. “Growing up, we never saw people who looked like us running companies,” said Bunny Ghatrora.
When it came time to pitch their business idea — clean skincare and menstrual products targeted to Gen Z — finding an audience of investors who could relate proved tricky.
“Often,
