A Regina city councillor said she was “flabbergasted” by the slogans that accompanied a Regina’s tourism organization’s rebranding campaign.
Experience Regina, formerly known as Tourism Regina, announced its rebranding Thursday alongside several new tourism slogans that were lambasted by the public for their sexual innuendo and immaturity.
Tim Reid, CEO of Experience Regina, said the overall theme of the rebranding was well received, but apologizing on behalf of the organization for two slogans: “Show us your Regina” and “The city that rhymes with fun.”
“I just couldn’t believe that this was a campaign to promote the city,” Ward 1 Coun. Cheryl Stadnichuk said in
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