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The annual college-basketball/office-gambling extravaganza that is March Madness officially tipped off this afternoon. While the NCAA men’s bracket remains a cultural juggernaut, generating billions of dollars in broadcast revenue and billions more in wagering (much of it by people who haven’t watched a minute of college hoops all year), it’s the women’s tournament that now seems to have all the juice.
Things had been trending in this direction for a while, but the women’s game truly went
