Shoppers Drug Mart is taking action following an investigation by CBC’s Marketplace that found painkillers labelled as a treatment for menstrual cramps cost more than near-identical painkillers marketed for headaches and other pain.
The drugstore’s parent company, Loblaw, told Marketplace over email on March 15 that it “recognizes the importance of equity and access and will align the price of these products within a week.”
As of March 24, more than a week after that email was sent, prices online were aligned but inconsistent across stores in the Greater Toronto Area.
Marketplace found the two examples of the so-called pink tax after comparing
