A new ad campaign coming out of Alberta is attempting to convince skilled workers to leave P.E.I., which is also dealing with a labour shortage, and relocate to Western Canada.
The “Alberta Is Calling” campaign now running on private radio, billboards and social media is recruiting workers in multiple fields.
“We need people that are skilled in construction,” said Brian Jean, Alberta’s minister of jobs, economy and northern development.
“We need professors to educate our children. We need school teachers. We need nurses, lots of people in the healthcare field; we need them. We need doctors.”
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Noting that Alberta has higher wages, lower taxes, and a lower cost