After a month of criticism, ridicule and international media attention, Regina is pulling the plug on the failed rebrand of its tourism entity to Experience Regina.
It is going back to its original name of Tourism Regina and reactivating its website and social media channels under that name.
The board of directors for Regina Exhibition Association Limited (REAL) — the organization in charge of tourism promotion in the city — announced the decision on Thursday.
Experience Regina failed to return multiple calls from CBC over the past two weeks.
“The decision has been made to return to Tourism Regina’s name,” said Wayne Morsky, chair of REAL’s board on Thursday.
“This
