Sports gambling companies in Ontario may soon have to advertise their services without the help of big-name sports stars or other celebrities.
The Alcohol and Gaming Commission of Ontario (AGCO) wants to ban the use of athletes and celebrities who might appeal to kids in internet gambling advertisements.
“The AGCO has identified advertising and marketing approaches that strongly appeal to persons who are under the legal gaming age through the use of celebrities and/or athletes,” says a blog post published by the commission Thursday.
The new rules, if finalized, would mean all gambling advertising that uses active or retired athletes will have to stop. They would
