Jasper, Alta., tourism expected to rebound this summer, but businesses struggle to find workers

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By WNews 1 Min Read

As the general manager of the Jasper SkyTram, Todd Noble has a great view of the Rocky Mountains. Despite that perk, he’s having trouble attracting employees. 

Noble typically needs to bring on up to 40 staff during the summer; this year, he’s still searching for up to 15 employees to work at the business that takes guests in the small Alberta town up the side of the mountain in a tram car.

And that could be a problem — while pandemic restrictions reduced attendance the last few years, this summer, Noble said he’s expecting to see pre-pandemic tourist levels of 150,000 to 160,000 guests.

“The frustration

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