Big U.S. pro sports leagues join alliance pledging responsible betting ads

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Most of the major U.S. professional sports leagues, plus the media companies Fox and NBCUniversal, are creating an alliance to ensure that sports betting advertising is done responsibly and does not target minors.

The Coalition for Responsible Sports Betting Advertising was created Wednesday, consisting of the National Football League, Major League Baseball, the men’s and women’s leagues of the National Basketball Association, the National Hockey League, NASCAR, Major League Soccer, Fox and NBCUniversal.

They described the group as a voluntary alliance to control how sports betting advertising, which is ever-present on the airwaves, in print and online, is presented to consumers.

It includes

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