On the day Russia invaded Ukraine, Vlada Belozorenko, a Kyiv theatre director and public speaking coach who grew up speaking Russian, decided that all of her business would now be carried out exclusively in the Ukrainian language.
A native of the southern, mainly Russian-speaking city of Kherson, she now has about 110,000 people following her on Instagram, where she posts short videos with tips on building Ukrainian vocabulary and improving speaking skills.
Business is booming. She has launched an online training course on public speaking in Ukrainian. Individual coaching sessions are booked up for months and she is looking for more space for
