Women's pro sport in Canada 'ripe for investment' but investors need patience — and happy fans

By WNews 1 Min Read

In a country madly in love with hockey, why has the women’s game never been able to ride the excitement of big events like the Olympics and form a full-time league?

For Canada’s best female hockey players, it remains a sorepoint, a perplexing and never quite answered question.

Brianne Jenner, who has been part of the Canadian national team’s core for more than decade, has been trying to answer that question for years.

“It’s tremendously frustrating that more fans won’t see the prime years of [long-time Team Canada captain] Marie-Philip Poulin,” Jenner told CBC Sports. 

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“For our generation, it’s frustrating that outside of the

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Reading: Women's pro sport in Canada 'ripe for investment' but investors need patience — and happy fans

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