With sexually transmitted infections surging to alarming levels in Canada and the U.S. over several years, a number of female entrepreneurs have moved into the condom industry, intent on making change.
The $8.3 billion US global business is dominated by five massive companies that produce brands like Durex, Trojan and Lifestyles. And it was drug stores shelves, packed with hyper-masculine images from some of those brands, that inspired the Canadian women behind two new companies to get into the market.
Their plan? To change how condoms are marketed and sold to make them more appealing to any gender or sexuality, normalizing the idea that anyone can
