In Caesars Palace, past the tourists in flip flops playing black jack under the crystal chandeliers, there’s a convention where Hollywood studios and stars come to share exclusive previews with the audience that matters the most — movie theatre owners.
CinemaCon is not Comic-Con. The location is Las Vegas, not San Diego, and the dress code is much more business casual. This is all about the business of getting cinema fans back into movie theatres.
After a few fallow years during the pandemic, the box office is coming back to life. Hits like Super Mario Bros. have audiences returning to theatres. While tickets sales have yet to reach the
