How pop stars like Beyoncé and Taylor Swift are embracing the social media concert

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When Diana Nada arrived at the airport in Stockholm last week, a customs agent asked her what the purpose of her trip was. The Toronto marketing professional gave the most honest answer she could muster.

“Well, there’s really only one,” Nada recalled saying. “It’s to see Beyoncé.”

The pop star’s Renaissance tour kicked off in the Swedish city on Wednesday, her first solo concert tour since 2016. As with many artists who have large followings, every detail from that Beyoncé concert was posted for the world to see and dissect to their heart’s desire.

“If I could be there first one to see it

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