When describing this year’s box office offerings, “excitement,” “anticipation” or “interest” would probably be the wrong words to use. Instead, think “schadenfreude.”
Most recently, Indiana Jones and the Dial of Destiny — reportedly, the most expensive movie of the franchise — utterly failed to excite audiences with the once-reliable promise of further adventures of a beloved character. Instead, the $300 million US film did so poorly it’s unlikely to earn its studio even half the money it spent making it.
Elsewhere, Dreamworks saw its worst opening weekend of all time with Ruby Gillman, Teenage Kraken — as the lack of a media campaign tanked any
