Why cowboys put it all on the line to stay on a 2,000-lb bull for 8 seconds

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On a smoky Thursday afternoon at the Calgary Stampede, the spectacle is on full display at GMC Stadium. 

A stylized video package plays on the jumbotron, complete with sound effects of an eagle call and a sword being unsheathed, something that might play on ESPN if the Calgary Stampede pre-empted Monday Night Football. Fireworks blast into the air as the crowd roars. 

As initial rodeo events get underway, 28-year-old Josh Frost is warming up for what many considered the main event — bull riding. It’s a sport where participants mount bucking bulls that can weigh up to 2,000 pounds (900 kilograms).

Frost makes

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Reading: Why cowboys put it all on the line to stay on a 2,000-lb bull for 8 seconds

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