Dupes offer cheap fashion to Canadians, but small businesses say they're paying the price

By WNews 1 Min Read

The Current15:57Dupe culture: Why Gen Z is embracing fakes

Cash-strapped Canadians are on the hunt for “dupes” online, and influencers like Danielle Shaw are showing them just where to find them. 

Shaw posts all kinds of money-saving tips to her TikTok account, @canadiandealfinder, and realized her viewers were particularly interested in products that look and feel like big-name brand items at a fraction of the cost.

“People just started asking like, ‘Hey, where did you get that? It looks like Lululemon.’ And I’m like, ‘Actually, I found it on Amazon Canada. And instead of paying $100, I paid $20,” the 31-year-old Calgary woman told

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Reading: Dupes offer cheap fashion to Canadians, but small businesses say they're paying the price

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