Whatever problems Twitter has faced, it had the significant advantage of a global name that was clear, memorable, had huge awareness, and the kind of brand recognition only dreamed of by most companies.
Indeed — like Google, Xerox and Kleenex — Twitter had become an iconic brand, and the word “tweet” part of the public vernacular.
Which is why industry observers are scratching their heads over owner Elon Musk’s decision earlier this week to ditch the Twitter name, ditch the blue bird logo, and rebrand the social media platform as “X.”
“It is an unusual business move because it eradicates 17 years of brand value in the Twitter name,” said Mike Proulx, research
