The Current18:52How mega-concerts are transforming the music industry
When Abigale Valliere saw Taylor Swift perform 44 songs over the course of four hours in Detroit this summer, her pulse was sky-high.
The experience was “life-changing,” the Toronto resident said, and even though it cost her more than more than $1,500, she’s ready to pay another $1,000 for a ticket when the Eras tour comes to Toronto in November 2024.
“I’m wealthy for Taylor Swift,” she said. “I would go to all six [shows] if I could.”
Thanks to fans like Valliere, Eras is on track to becoming the world’s first ever billion-dollar tour.
Cross Country
