As It Happens6:21A USC football star gave up the Heisman after controversy. His fellow alum is still mad about it
The bright yellow billboards loom over Los Angeles’s major freeways. The message, in capitalized red and black lettering, is clear: “Hey NCAA … give Reggie Bush back his Heisman!”
Brian Kennedy, the owner of Regency Outdoor Advertising and a University of Southern California (USC) alumnus, plastered dozens of signs declaring his demand across the city months ago, in an effort to right a wrong he sees in college football history.
Former National Football League and USC running back Reggie Bush, who won the coveted Heisman Memorial Trophy in 2005, later gave up
