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Canadian media trained audiences to use Facebook. With Meta blocking news, what's next?

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Canadian news publishers haven’t given up hope that Meta will lift a ban on Canadian news, but in the meantime, they’re scrambling to draw audiences directly to them.

Earlier this month, the social media giant began blocking Canadian news on its social media platforms — Facebook and Instagram — in response to Canada’s new Online News Act which passed in June and is expected to take effect by the end of the year.

The law would — in the future — require companies like Meta and Google to pay media outlets for news content they share on their platforms.

The news ban was called “dangerous” this week by wildfire evacuees and

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Reading: Canadian media trained audiences to use Facebook. With Meta blocking news, what's next?

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