From Peach Fuzz to Tipsy Mermaid, here's how experts choose memorable names for paint colours

By WNews 1 Min Read

Day 65:11From Peach Fuzz to Tipsy Mermaid, meet the people who name colours for a living

The Pantone Color Institute describes the 2023 colour of the year as “a velvety, gentle peach whose all-embracing spirit enriches mind, body and soul.”

But why was it named Peach Fuzz?

The institute wants the colour’s name to “immediately conjure up an image and a feeling,” according to the Pantone website, adding that it should “easily and intuitively convey the message we are looking to send.”

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Pantone aren’t the only ones coming up with clever monikers for colours. Whether it’s for homes, nails or board game figurines, many people make

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Reading: From Peach Fuzz to Tipsy Mermaid, here's how experts choose memorable names for paint colours

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