How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

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Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labour exploitation and environmentally damaging practices.

A since-deleted video posted by Dani Carbonari, who in her Instagram bio refers to herself as a content creator, plus-sized model and confidence activist, shows her arriving at a facility she calls the “Shein Innovation Centre” in Ghangzhou, China, last week.

“Shein is just such a developed and complex company, and it was so beautiful to see first hand,” Carbonari said in the video. Referring to herself as an

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